Although most companies see reputation management as a central pat of a CEO's role, managing reputation involves a set of ongoing activities that are best managed when they are delegated to a specific individual in the organization. For example, in 1999 Coca-Cola lost $60 million (by its own estimate) after schoolchildren reported suffering from symptoms like headaches, nausea and shivering after drinking its products.[41]. Corporate reputations are found to influence the attractiveness of ranked companies' as suppliers of products, as prospective employers, and as investments. Repute is fancier, and you’d probably use it when being dramatic, or you’d see it in more formal documents, while reputation I hear much more. Taux de réussite au bac, taux de mentions... Découvrez les performances des lycées près de chez vous. high/low repute, good/bad reputation. Repute definition, estimation in the view of others; reputation: persons of good repute. [43] Therefore, reputation is one of the most valuable forms of "capital" of a company. Reputation is a reflection of companies’ culture and identity. To model this aspect, it is necessary to specify and develop a more refined classification of reputation. Online reputation is a factor in any online community where trust is important. While one could feel most actual examples fall under the first case, the other two are not unnecessarily complicated nor actually infrequent. [54] In addition, building and maintaining a good reputation can be a significant motivation for contributing to online communities[citation needed]. This page was last edited on 29 October 2020, at 06:42. These tools track mentions of a brand or product on the Internet, on Facebook, Twitter, blogs, and other social networking sites and websites. “She has a reputation for being impolite to strangers. [6][25] Reputation is often considered to be a pragmatic evaluation - actors determine whether the target of the evaluation can be seen as useful to them.[26]. Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012. favorable reputation; good name; public respect. [59], Employers have begun using the online reputations of job applicants to help their hiring choices. What Is The Difference Between “It’s” And “Its”? To be more precise, we call reputation transmission a communication of an evaluation without the specification of the evaluator, if not for a group attribution, and only in the default sense discussed before. Jazaieri, H., Logli Allison, M., Campos, B., Young, R. C., & Keltner, D. (2018). と 彼は妹との関係をつくり直したい Erik Rush, a semiliterate “pundit” of no repute, tweeted that Saudis should be aggressively profiled at American airports. Consumers who are already familiar with other products of an established brand, exhibiting customer satisfaction and loyalty, will more easily accept new products of the same brand. Online dating has made acronyms more inscrutable—and more fun—than ever. Also, it is the outcome of managers' efforts to prove their success and excellence. For instance, a company might prioritize investment in innovation, the improvement of its operational efficiency, or sourcing from local suppliers. In the second case, we call it third-party image. Reputation maybe you’d use more negatively too With the power of business review websites and customer forums, a company's online reputation can be damaged anonymously online. The examples above can be turned into more precise definitions using the concept of social evaluation. ; and it emerges as an effect of a multi-level bidirectional process. Falkenreck, C. & Wagner, R.: The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study.

This construct validation effort addressed the "broad view" of reputation as a company-level evaluation (not an evaluation for specific attributes). Reputation and the evolution of conflict. Paid tools for online reputation management focus on either brand protection or online reputation.

"Delivering functional and social expectations of the public on the one hand and manage to build a unique identity on the other hand creates trust and this trust builds the informal framework of a company. Until recently, the relationships with these adjacent constructs were merely theoretical; that is, they were not formally tested or empirically validated[27] for their "nomological relationships" with these other, related constructs.

[citation needed] The next two greatest threats are customer complaints in the media or on grievance sites online (71%) and negative word of mouth (54%). It is both what people think about targets and what targets are in the eyes of others. Greco, M.; Branca, A. M.; Morena, G. (2010). Repute is fancier, and you’d probably use it when being dramatic, or you’d see it in more formal documents, while reputation I hear much more. In informal settings, gossip, although vague, may contain precious hints both to facts ("I've been told this physician has shown questionable behavior") and to conflicts taking place at the information level (if a candidate for a role spreads defamatory information about another candidate, whom should you trust?). Voelckner, F and Sattler, H. (2007) ‘Empiric Generalizability of Consumer Evaluations of Brand Extensions’, International Journal of Research in Marketing, 24, pp. Beijing: 2008, CS1 maint: multiple names: authors list (, Learn how and when to remove this template message, "Reputation as Social Control in Present China: Use, Misuse, Abuse, and Bankruptcy", "Corporate reputation in management research: a review of the literature and assessment of the concept", "Reputation for technological innovation: Does it actually cohere with innovative activity? Reputation can be compared to other "social evaluation" or "social judgment" constructs.

It consists of (a set of) social evaluations about the characteristics of the target. Wilkinson, Shannon M. (2012). While most cases seem to share the characteristic of being primarily used to predict future behavior, they can have, for example, manipulative sub-goals, even more important than the forecast. Social media like Twitter, Linked In, and Facebook have made it increasingly important for companies to monitor their online reputations in order to anticipate and respond to criticisms of their actions. Since 1980, the study of 'corporate reputation' has attracted growing scholarly attention from economics, sociology, and management. Hoover's shows a list of such officers. 2017年6月12日. [dubious – discuss][citation needed] Indeed, digital or web reputation does not concern the virtual online reputation only, but the whole real reputation of a person or a company as it is affected by the Internet. 興味ある言語のレベルを表しています。レベルを設定すると、他のユーザーがあなたの質問に回答するときの参考にしてくれます。, 相手に通知されません。 responded that the management of corporate reputation is very (83%) or fairly (16%) An online reputation is the perception that one generates on the Internet based on their digital footprint. [60], Some individuals and organizations hire reputation management companies to attempt to hide truthful but unflattering information about themselves. What is the difference between an STR and an LTR? Myriad reputation studies from the 1980s to 2000s demonstrated that a company's reputation was positively related to various performance measures, such as financial success and profitability. Individuals employ monitoring to ensure that they keep up with their online reputation. Online reputation is a factor in any online community where trust is important. Such was his repute that there were weavers who spoke of locking their doors when they went from home. environmental concerns or work ethics) as well as with regard to popular cultural dimensions (e.g. Therefore, it becomes essential to integrate public relations into corporate governance to manage the relationships between these stakeholders which will enhance the organization's reputation. “She’s held in low repute as she is always impolite to strangers.” - wouldn’t hear that It may concern a subset of the target's characteristics, i.e., its willingness to comply with socially accepted norms and customs, or its skills (ways), or its definition as pertaining to a precise agent. Reputation Management in Small and Medium-sized Enterprises. the adviser declares it believes the potential partner is (is not) good for the transaction in object; the adviser declares it believes another (named or otherwise defined) agent or set of agents believes the potential partner is (is not) good for the transaction in object; the adviser declares it believes in an undefined set of agents, hence there is a belief the potential partner is (is not) good for the transaction in object. It is sustained through acting reliably, credibly, trustworthily and responsibly in the market. A positive reputation will secure a company or organisation long-term competitive advantages. Reputation proceeds from the level of individual cognition (when is born, possibly as an image, but not always) to the level of social propagation (at this level, it not necessarily believed as from any specific agent) and from this level back to individual cognition again (when it is accepted). Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line. “Squash” vs. “Gourd”: Can You Taste The Difference?

How to use repute in a sentence. See more. Organizations frequently make missteps that cause them to lose the positive regard of stakeholders. The simple days of “ASL” are long gone. The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset, Barnett, M. et al. Stakeholders of a company include any individual or group that can influence or is influenced by a company's practices. [24] A company's reputation is an intangible asset and a source of competitive advantage against rivals because the company will be viewed as more reliable, credible, trustworthy and responsible to its employees, customers, shareholders and financial markets. [55] Given the number of sites on the Internet, it is impossible to manually monitor the entire web for pages that may affect one's online reputation. reputation(レピュテーション)とは。意味や解説、類語。世評。評判。評価。 - goo国語辞書は30万2千件語以上を収録。政治・経済・医学・ITなど、最新用語の追加も定期的に行っています。



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